What’s In A Name
The name “EXTENSION” evolved from the notion that our workflow solutions are an “EXTENSION” of healthcare organization’s existing clinical systems, medical devices, and telephony infrastructure.
Our LogoThe chevrons incorporated into our logo are representative of the ability of our engine (or appliance-based software application) to pull HL7 or web-services data from existing clinical and operational systems and translate the data into real and useful information with which clinicians can interact via VoIP phones, smartphones, and other common communication tools used in healthcare settings. The end-results of more efficient communications include improved patient care, patient and staff satisfaction, lower costs, and greater return on existing technological investments.
The Origin of OpenTheRedBox.com
While our development team thinks ‘out-of-the-box’ to create revolutionary clinical messaging solutions, our marketing team thinks ‘out-of-the-box’ on how we present our solutions to the healthcare community. When the decision was made to paint our server-based appliance the color red, it was also decided that we would create an informative but fun and user-friendly website; thus, OpenTheRedBox.com was established. OpenTheRedBox signifies that healthcare organizations – both enterprise and ambulatory – can ‘open the box of possibilities’ for improving clinical and operational workflows and thus improve patient outcomes, staff satisfaction and financial performance.